Consumer judgment, choice, and meaning-making in food packaging design from the perspective of consumption alienation
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Central South University, Changsha, Hunan 410083, China

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    Abstract:

    In the context of contemporary food consumption, food packaging has gradually shifted from a tool for product protection and information transmission to an important cognitive interface that influences consumer perception, judgment, and choice. Existing studies in this field mainly focus on functional optimization, behavioral guidance, and cultural expression, while insufficient attention has been paid to how packaging design affects consumer cognitive processes. This paper introduces the theoretical perspective of consumption alienation and employs literature analysis and comparative case studies to construct a three-layer analytical framework of "judgment-choice-meaning". Furthermore, it proposes a regression-based analytical pathway centered on comprehensibility, choice support, and open-ended meaning expression, aiming to direct food packaging design towards greater consideration of consumer cognition and judgment processes, and to provide references for optimizing design practices and refining relevant regulations.

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郭竞之,徐鸣.消费异化视角下食品包装设计的消费者判断、选择与意义机制[J].食品与机械英文版,2026,42(6):233-241.

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History
  • Received:March 12,2026
  • Revised:June 02,2026
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  • Online: July 13,2026
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