As an important carrier of traditional Chinese culture, intangible cultural heritage (ICH) handicrafts embody unique cultural connotations and emotional resonance in food packaging. However, current applications of ICH often suffer from superficial cultural connotations, static packaging presentation, and limited interactive engagement. This study focuses on the cultural connotations of ICH crafts and aligns it with the aesthetic principles of contemporary food packaging design. It proposes a three-tiered integration strategy comprising cultural perception-interactive experience-emotional belonging, supported by a systematic design methodology encompassing symbol reconstruction, media adaptation, and emotional embedding. By employing intelligent visual technologies such as generative AI (AIGC), augmented reality (AR), and digital design tools, the study implements a practical food packaging design to verify the feasibility of the proposed integration strategy.