Innovative expression of regional culture in food packaging design
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School of Art & Design, Tianjin University of Technology, Tianjin 300384, China

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    Abstract:

    The expression of regional culture in food packaging design not only contributes to enhancing the competitiveness of food and strengthening consumers' emotional identification, but also holds great significance for the inheritance of traditional regional culture. On the basis of clarifying the importance of integrating regional culture with food packaging design, this article points out the practical problems currently existing in this process, and proposes practical paths such as extracting regional cultural representations, translating regional cultural images, completing the design of regional cultural symbols, and incorporating modern design methods.

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魏怡恒,陈志莹.地域文化在食品包装设计中的创新表达研究[J].食品与机械英文版,2025,41(9):242-248.

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History
  • Received:May 11,2025
  • Revised:August 26,2025
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  • Online: October 28,2025
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