Innovative trends in food packaging layout design based on case analysis of international awards
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Zhengzhou Academy of Fine Arts, Zhengzhou, Henan 450000, China

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    Abstract:

    Food packaging layout design, as the core element of visual communication, directly affects consumers' purchasing decisions. Based on the works receiving international design awards on food packaging, such as Pentawards, Dieline Award, Red Dot, and iF, from 2020 to 2025, the trend of food packaging layout design mainly included the following aspects: layout structure from stable grid to dynamic balance, visual hierarchy emphasizing information denoising, font application emphasizing functionality and culture, and color strategy combining naturalism and digitization. By deeply analyzing the driving forces behind the aforementioned trends and extracting their design implications, a design methodology that combined theoretical support and empirical evidence was constructed, ultimately providing clear and effective practical guidance for designers and brand owners in making innovative decisions.

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张艳杰.基于国际奖项案例分析的食品包装版式设计创新趋势[J].食品与机械英文版,2025,41(8):242-248.

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History
  • Received:June 11,2025
  • Revised:August 10,2025
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  • Online: September 25,2025
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