A quantitative study is conducted using conjoint analysis to investigate and analyze the preferences of young consumers for visual elements in the gift packaging design of Chinese time-honored pastry brands. It is found that the visual elements can affect young consumers' preferences in order of color, image, and text. The preferred visual elements are white, cursive script, and illustrations. The design style is preferred to be a minimalist approach appropriately blending modern and traditional elements. Among the respondents, no significant difference can be seen in preferences for visual elements according to gender or age. Based on these findings, suggestions are proposed to improve the gift packaging design of Chinese time-honored pastry brands so that it can align with the preferences of the target consumer group.