Visual design strategies for cross-border food packaging based on acculturation theory
CSTR:
Author:
Affiliation:

(School of Architecture and Art , Central South University , Changsha , Hunan 410083 , China )

Clc Number:

Fund Project:

  • Article
  • |
  • Figures
  • |
  • Metrics
  • |
  • Reference
  • |
  • Related
  • |
  • Cited by
  • |
  • Materials
  • |
  • Comments
    Abstract:

    In the context of globalization,cultural exchanges within international trade have become increasingly frequent,positioning food packaging as a medium for such exchanges.Changes in cross -border food packaging,brought about by these cultural exchanges,are accompanied by the acculturation phenomenon,which originates from immigrant cultural exchanges.Based on the study of acculturation theory and advancements in the visual design of food packaging,the existing issues related to cross -border food packaging were analyzed.Through visual design case studies of cross -border food packaging,three visual design strategies for cross -border food packaging were developed:juxtaposition integration,assimilation fusion,and autonomous separation.

    Reference
    Related
    Cited by
Get Citation

郭竞之,毛 寒.文化适应理论下的跨境食品包装视觉设计策略[J].食品与机械英文版,2024,40(12):204-209.

Copy
Share
Article Metrics
  • Abstract:
  • PDF:
  • HTML:
  • Cited by:
History
  • Received:September 13,2024
  • Revised:
  • Adopted:
  • Online: February 18,2025
  • Published:
Article QR Code