Application of story elements in children's food packaging design based on cognitive psychology
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    Abstract:

    This paper analyzes the problems existing in the current packaging design of children's food in China, and studies the emotional value, intellectual value, information transmission value and brand value of story elements in the packaging design of children's food. Explores the specific application of story elements in the packaging design of children's food from three aspects, namely, the theme of the incident, the scenario of the story, and the plot design, with the help of several award-winning international packaging works in recent years.

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唐华.基于认知心理学的儿童食品包装设计中故事元素的应用[J].食品与机械英文版,2022,(10):123-126.

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  • Received:
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  • Online: November 23,2022
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