Research on packaging design innovation of Chongqing hot pot under single economy
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(School of Art, Suzhou University, Suzhou, Jiangsu 215000, China)

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    Abstract:

    Chongqing hot pot has seized the tide of “single economy” and changed the dining form of hot pot with many people eating, and then broke the traditional consumption scene of hot pot. The packaging of Chongqing hot pot gradually developed to miniaturization and convenience and reflected the emotional resonance with consumers in the packaging. Moreover, it presented the social attributes of the packaging, and met the consumption needs of consumers. “Single economy” and chongqing hot pot, the two completely different attributes of the individual integration, promote the future development of Chongqing hot pot packaging design.

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张大鲁,唐澜菱.单身经济下重庆火锅包装设计创新[J].食品与机械英文版,2021,37(12):101-106.

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History
  • Received:August 07,2021
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  • Online: February 15,2023
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