The value and design principle of fun in the packaging of leisure foods
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(Arts and Crafts Academy of Inner Mongolia Normal University, Hohehot, Inner Mongolia 010020, China)

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    Abstract:

    The interesting system of the packaging is novel in creativity, unique in shape, full of emotion, and is an exaggeration method, a bionic method and a anthropomorphic method. The method of decoration is its main method of expression, which has the functions of stimulating the purchase desire, satisfying the emotional demand, expanding the brand awareness, and improving the product identification. Therefore, it is necessary to pay attention to practicality, individuation, interaction and innovation in the direction of design principles.

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薛晓光.休闲食品包装趣味性的价值及设计原则[J].食品与机械英文版,2019,(11):122-125.

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History
  • Received:August 08,2019
  • Revised:
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  • Online: November 24,2022
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