Research on traditional food packaging design incorporated with Chinese calligraphy elements
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(College of Art & Design, Xiangnan University, Chenzhou, Hunan 423000, China)

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    Abstract:

    As an art for the manifestation of Chinese characters, calligraphy and painting is always one whole group, and Chinese characters originated from painting are naturally endowed with pictographic and ideographic features. From the point of view of artistic characteristics, Chinese characters in calligraphy can be regarded as an endless variety of traditional culture symbols or patterns, and therefore, these calligraphy elements are hopefully to be used as elements for main-body designs or decoration shades in the traditional food packaging design by smart and reasonable methods. This paper also put forward rules that should be followed duringthe application of Chinese calligraphy in traditional food packaging designs.

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毛鸿达.融入中国书法元素的传统食品包装设计研究[J].食品与机械英文版,2017,33(10):115-118.

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  • Received:
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  • Online: March 10,2023
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