With the revival of traditional culture, the "beauty of simplicity" of traditional culture elements has become a trend of packaging design. This paper expounds the aesthetic significance of "beauty of simplicity", points out that "beauty of simplicity" is not simple and crude, but a beauty that comply with natural, showing the essence of things and its culture connotation in the form of natural beauty and implicit beauty; discusses how to discriminate，screen and extract traditional culture elements, puts forward the way that the innovation and application of traditional culture elements in the process of packaging design.