Originalitytrend of global food packaging design from “PENTAWARDS” prizewinning works
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(1. School of Art and Design, Changsha University of Science and Technology, Changsha, Hunan 410114, China; 2. Science and Technology in College of Art and Design, Hunan University of Humanities, Loudi, Hunan 417000, China)

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    Abstract:

    To select the prizewinning works in food and beverage kind in Pentawards International Packaging Design Contest from 2010 to 2016, comprehensively analyzes the pictures, characters, colors, packaging materials and technology of packaging works, and explores the characteristics and development trend of global food packaging originality design in recent years. The results show are as the following: in pictures, the food packaging originality prefers flatting and abstraction, and return of hand-drawn illustration; in colors, it prefers the application of gradients, monochrome and dedicated color; in characters, the characters modularization, handwriting and a sans-serif font will become design trend; in materials, adequate packaging is promoted, and the wide spread application of natural materials, new materials and new technology provide infinite possibilities for upgrade and update of food packaging.

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李莉,陈竑.从“PENTAWARDS”获奖作品看全球食品包装设计创意潮流[J].食品与机械英文版,2017,33(2):98-105.

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History
  • Received:January 02,2017
  • Revised:
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  • Online: March 10,2023
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