Inspection and construction of green food network marketing pattern in China
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(Business Studies Department of An Hui Audit College, Hefei, Anhui 230601, China)

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    Abstract:

    The Internet marketing model based on the Internet is not restricted by region and the information communication is convenient and cheap. Today, internet is becoming more and more popular. Through the review of Chinese green food marketing model, many problems can be found. Although the network marketing of green food in our country has been a great development. But, the problems still exists such as the internet technology under developed, the legal system construction of imperfection, the single means of network marketing, high price, unreasonable structure etc.. Therefore, it is necessary by strengthening the legal construction of the infrastructure of the internet, network marketing, the government's efforts to support and making full use of the network marketing channels, low development cost, marketable green food and other measures to ensure the food of our country green network marketing model to construct smoothly.

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张乾坤.中国绿色食品网络营销模式的检视与构建[J].食品与机械英文版,2016,32(3):206-208,230.

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History
  • Received:December 19,2015
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  • Online: March 09,2023
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