物质与文化双循环视角下的地域食品包装可持续设计策略
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1保定理工学院艺术学院,河北 保定 071000;2长城汽车股份有限公司,河北 保定 071000;3河北大学艺术学院,河北 保定 071000

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王超(1990—),男,硕士。E-mail:982124117@qq.com

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河北省统计科学研究计划项目(编号:2025HL17)


Sustainable design strategies for regional food packaging based on the dual circulation of matter and culture
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1School of Arts, Baoding University of Technology, Baoding, Hebei 071000, China;2Great Wall Motors Co., Ltd., Baoding, Hebei 071000, China;3College of Arts, Hebei University, Baoding, Hebei 071000, China

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    摘要:

    针对当下地域食品包装相关研究侧重物质循环,地域文化传播机制欠缺的现象,探索新零售语境下文化循环与物质循环协同发展的可持续设计实现路径。以某产品高端苹果礼盒作为实践验证对象,依托三重底线(TBL)和从摇篮到摇篮(C2C)两大理论,从材料选择、结构创新、视觉叙事、互动体验4个方面构建物质与文化双循环包装体系并进行验证。采用本土生物基材料与无胶一体成型结构,让包装实现了本地资源循环和减碳实践;文化卡片、二十四节气故事插图、盲盒模块等形式让地域文化得以完成现代化转译,实现了文化循环与再生,实现了品牌更加广域的社群传播。结合TBL宏观视角以及C2C微观方法论的综合策略,可以为地域食品品牌的优化提供可实践的参考,推动包装由物质容器转化为地域文化可持续传播的载体。

    Abstract:

    In response to the current focus on material circulation in regional food packaging research and the lack of mechanisms for the dissemination of regional culture, this study explores a sustainable design pathway for the coordinated development of cultural and material circulation in the context of new retail. Taking a high-end apple gift box as the practice-based validation object, a dual-circulation packaging system integrating material and cultural circulation was constructed and validated from four aspects, i.e., material selection, structural innovation, visual narrative, and interactive experience, based on the triple bottom line (TBL) and cradle-to-cradle (C2C) theories. The use of locally sourced bio-based materials and an adhesive-free integrated structure enables local resource circulation and carbon reduction. Meanwhile, cultural cards, illustrations of stories based on the Twenty-Four Solar Terms, blind-box modules, and other design elements facilitate the modern translation of regional culture, thereby achieving cultural circulation and regeneration while promoting broader community-based dissemination of the brand. By integrating the macro-level perspective of TBL with the micro-level methodology of C2C, this comprehensive strategy provides a practical reference for optimizing regional food brands and promotes the transformation of packaging from a material container into a carrier for the sustainable dissemination of regional culture.

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靳羽涵,王超,侯志刚.物质与文化双循环视角下的地域食品包装可持续设计策略[J].食品与机械,2026,42(6):242-248.
JIN Yuhan, WANG Chao, HOU Zhigang. Sustainable design strategies for regional food packaging based on the dual circulation of matter and culture[J]. Food & Machinery,2026,42(6):242-248.

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  • 收稿日期:2026-03-28
  • 最后修改日期:2026-06-03
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  • 在线发布日期: 2026-07-13
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