食品包装设计与儿童健康意识培育的互动机制研究
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悉尼大学艺术与社会科学学院,澳大利亚 悉尼 2006

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杨倩(1994—),女,悉尼大学博士研究生。E-mail:yangqian191007@163.com

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Interactive mechanism of food packaging design and children's health consciousness
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Faculty of Arts and Social Sciences, The University of Sydney, NSW 2006, Australia

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    摘要:

    食品包装面向儿童搭建“娱—知—行”互动闭环机制,可以有效引导儿童践行健康行为,打破单一图文说教的低效模式,从而持续强化健康认知。当前食品包装设计的儿童健康意识培育互动设计存在互动形式浅层化、娱乐功能化不足、体系构建呈现碎片化、落实环节育人机制缺位等不足,而“娱—知—行”闭环设计能够针对性地解决传统包装互动碎片化、认知浅表化、行为引导乏力的难题,即以趣味交互为入口扭转儿童对健康科普的抵触心理;依托趣味场景的认知,通过渗透科学饮食知识实现儿童健康认知的内化建构;借助场景化互动任务与量化引导推动静态认知转化为可落地的健康饮食行为。

    Abstract:

    Food packaging can establish an "entertainment-knowledge-action" interactive closed-loop mechanism for children, effectively guiding them to practice healthy behaviors, overcoming the low efficiency of conventional text-and-image-based instruction, and continuously strengthening their health awareness. At present, interactive design for cultivating children's health awareness through food packaging is constrained by superficial forms of interaction, insufficient integration of entertainment functions, fragmented system construction, and the absence of educational mechanisms in the implementation stage. The "entertainment-knowledge-action" closed-loop design can specifically address the limitations of traditional packaging, including fragmented interaction, superficial cognition, and weak behavioral guidance. Specifically, entertainment serves as the entry point by reversing children's resistance to health education through engaging interactions; knowledge, embedded in entertaining scenarios, facilitates the internalization and construction of children's health cognition by incorporating scientific dietary knowledge; and action promotes the transformation of static cognition into practical healthy eating behaviors through scenario-based interactive tasks and quantitative guidance.

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引用本文

杨倩.食品包装设计与儿童健康意识培育的互动机制研究[J].食品与机械,2026,42(6):228-232.
YANG Qian. Interactive mechanism of food packaging design and children's health consciousness[J]. Food & Machinery,2026,42(6):228-232.

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  • 收稿日期:2026-03-05
  • 最后修改日期:2026-05-30
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  • 在线发布日期: 2026-07-13
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