In view of the superficial and homogeneous application of traditional patterns in current packaging design, Changsha kiln plant patterns are taken as the cultural carrier for the introduction of Husserl's image consciousness theory. The innovative application paths of such patterns are explored to realize the sublimation from visual decoration to cultural image and inject profound cultural connotation and emotional value into modern packaging design. Firstly, the cultural connotation of patterns is interpreted according to the three-level theory of image consciousness. Then, the system design method is built. Specifically, the analytic hierarchy process is used to screen the representative patterns, and the hierarchical combination design method is adopted to innovate the patterns. The KANO model is employed to investigate the users' multi-sensory needs and guide the food packaging practice, so as to complete the contemporary translation of cultural images. Husserl's image consciousness theory provides an effective framework for traditional pattern design. Through the above methods, Changsha kiln patterns are systematically transformed from cultural resources to design images.