传统戏曲服饰元素在酒类陶瓷包装设计中的运用
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(东华大学服装与艺术设计学院 ,上海 200051)

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罗竞杰(1972—),男,东华大学副教授,硕士生导师。E-mail:to2x@163.com

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The application of traditional opera costume elements in wine ceramic packaging design
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(College of Fashion and Design , Donghua University , Shanghai 200051 , China)

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    摘要:

    通过文献综述、案例分析、设计实践及用户反馈等方法,整理分析了传统戏曲服饰图案、色彩、材质及其文化内涵,以陶瓷工艺学为技术支撑,将传统戏曲服饰元素打散重构,从造型结构、色彩搭配、材质选择、消费心理学、现代美学、新材料新工艺的应用等方面,系统阐述了其在陶瓷酒瓶包装设计上的应用策略与效果。

    Abstract:

    This article explores the innovative integration of traditional opera costume elements into ceramic wine bottle packaging design,inheriting and promoting excellent traditional Chinese culture,while enhancing the cultural connotation and market competitiveness of products.Through literature review,case analysis,design practice,and user feedback,the patterns,colors,materials,and cultural connotations of conventional opera costumes are analyzed and organized.With ceramic technology as the technical support,the elements of traditional opera costumes are broken down and reconstructed.From the aspects of modeling structure,color matching,material selection,consumer psychology,modern aesthetics,and the application of new materials and technologies,the application strategies and effects of traditional opera costumes in ceramic wine bottle packaging design are systematically expounded,providing new ideas for the integration of traditional culture and modern packaging design.

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引用本文

张楚仪,罗竞杰.传统戏曲服饰元素在酒类陶瓷包装设计中的运用[J].食品与机械,2024,40(8):226-231,240.
ZHANG Chuyi, LUO Jingjie. The application of traditional opera costume elements in wine ceramic packaging design[J]. Food & Machinery,2024,40(8):226-231,240.

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  • 收稿日期:2024-06-13
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  • 在线发布日期: 2025-02-18
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