不同人群对肠胃健康食品需求及态度的调查研究
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崔巍(1985—),男,澳优乳业(中国)有限公司澳优研究院工程师,硕士。E-mail:wei.cui@ausnutria.com

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湖南省营养健康品工程技术研究中心项目:创新平台与人才计划(编号:2019TP2066)


Investigation and research on the demand and attitude of different peple to gastrointestinal healthy food
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    目的:明确消费者对于肠胃健康产品的需求,有针对性研发安全、高效、便捷的肠胃健康产品。方法:通过网络随机发放问卷,采用SPSS分析数据,实际完成问卷148人,人群涵盖婴童(0~18岁)、成年人(19~55岁)及老年人(56岁以上)。结果:消费者常见的肠胃问题为便秘、胃胀胃痛、腹泻;近1/2的人对肠胃健康问题非常关注;引起成人肠胃健康问题的主要原因是不良的生活习惯和饮食习惯,引起婴童肠胃健康问题的主要原因是受凉和饮食结构单一;消费者普遍认为免疫力低、成人情绪低落和口气重、婴幼儿消瘦和营养不良,均与肠胃健康相关;消费者解决肠胃问题的常用方法是服用健康产品;肠胃健康产品中,益生菌产品的认知度和使用率均最高,但整体效果评价一般;消费者认为益生菌可针对的问题主要与肠胃不适相关;消费者服用肠胃健康食品的主要场景是肠胃突然不适。结论:消费者普遍面临肠胃问题,对肠胃健康产品的认知度高、需求量大,且需求因人群而异,需要有针对性地开发肠胃健康产品。

    Abstract:

    Objective: This study amied to investigated the perspective of gastrointestinal (GI) health among consumers of all ages, and their demands on related dietary supplements. Methods: Questionnaires were randomly distributed through the Internet, and 148 consumers completed the questionnaire, including infants, children and teenagers (1~18 years old), adults (19~55 years old), and older adults (over 55 years old). The corresponding results were obtained from the data analyzed by SPSS. Results: Common GI issues affecting consumers include constipation, abdominal bloating and pain as well as diarrhea. Nearly half of consumers are very concerned about GI health. Unhealthy lifestyle habits and unhealthy diets are two main causes of GI issues in adults, while infants, children and teenagers are mainly affected by common cold and low-quality diets. It has been commonly assumed by consumers that GI health is related to low immunity, depression and bad breath in adults, and emaciation and malnutrition in children. Consumers generally take dietary supplements to deal with GI discomfort, among which the number of consumers knowing and taking probiotics is the highest, and yet the feedback on its effect has not been very positive. In their views, probiotics predominantly solve problems concerning GI issues. Sudden GI discomfort is the main cause of consumers taking dietary supplements for GI health, while unhealthy diets in adults and poor appetite in children are also important causes. Conclusion: Consumers are widely affected by GI issues, and there is a relatively high awareness among them of dietary supplements for GI, which are also in high demands varying with age. Further targeted dietary supplements for GI are needed to develop.

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崔巍,刘硕,朱迪凡,等.不同人群对肠胃健康食品需求及态度的调查研究[J].食品与机械,2022,(12):156-161.
CUI Wei, LIU Shuo, ZHU Di-fan, et al. Investigation and research on the demand and attitude of different peple to gastrointestinal healthy food[J]. Food & Machinery,2022,(12):156-161.

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