Objective:To study packaging design from the perspective of consumers' emotional experience and explore interactive packaging design that can not only meet consumers' practical functions but also meet consumers' emotional needs.Methods:Starting from the overview of interactive packaging design based on emotional experience, combined with the expression principles of practicability, integrity and emotional sustainability of interactive packaging design, the construction of interactive relationship of interactive packaging design was studied in three results sensory stimulation, opening mode and blending of emotion and scene.Results:The interactive packaging design, which pays attention to the response principle and sensitive characteristics of packaging materials, and uses rapid response code, electronic components and augmented reality technology, can enhance consumers' emotional experience.Conclusion:Packaging design should reasonably implant interactive elements, close the relationship between consumers and products, and empower the sustainable development of packaging industry.