Taking the opportunity of the proposal and implementation of the current "Rural Revitalization Strategy", the cultural value of local food from the three dimensions of philosophical basis, cultural connotation and expression of the times was analyzed. On this basis, it is proposed that the current local food packaging process should fully excavate its cultural connotation, adhere to the green and healthy ecological design concept, and start with respecting personalized design ethics, and actively explore the innovative development path of local food packaging.