Food packaging with strong color association can not only transmit food information, but also let consumers understand the cultural connotation behind the product and attract consumers' attention. Taking the associativity of color as the starting point, analyzing the color elements in food packaging based on the relevant theories of color psychology, enhancing the color impact of modern food packaging design, and enhancing the visual experience of consumers, with creating more social value, optimize the color experience of consumers and provide color services for brand extension.