The multi-sensory packaging design is made through establishing channels outside of the visual senses, which can enhance the sensory stimulation for consumers, and promote the emotional communication between products and people. It is more fun and interactive, in line with the humanization design concept. The multi-sensory packaging design is different from general packaging design, which make the customers not only from the visual sense experience, but pay more attention to the value of the tactile experience, deepen the sensory experience emotional impact, and improve the product identification from the multi-sensory experience. It is pointed out that multi-sensory packaging design should follow the principles of integrity, practicability and innovation.