Yuexi Nianli food packages have demands of blessing culture, the diet culture and regional culture, through analyzing the history and culture, the specific form and the humanities spirit in local cultural, refined the culture symbol elements in west of Guangdong. With the help of regional cultural symbol of translation technique, took the concept of Yuexi Nianli’s packaging design system: expressing of advancing with The Times’ spirit of “simple modelling＋ingenious structure＋AR technology applications”; conveying of the low-key and pragmatic attitude of “local materials＋green processing technology”; transmitting of the hope of “auspicious patterns and lucky colors”, aimed to promote the inheritance and development of the Yuexi Nianli culture from the perspective of design.